1 Jan
Successful Marketing with Maslow
When Abraham Maslow’s Hierarchy of Needs invented in 1943, he could not know that it would be one of the most influential developments in the study of human behavior and would remain so well into the next century.
The theory developed by Maslow stressed that the motivation for an act done by a human being is an unmet need. When we have unmet needs, we are motivated to meet them in a certain order. Once the requirements are met at the first level, we continue to meet the needs of the next level, and so on until you reach the top level.
Physiological needs are primary care to a person who keeps him alive. Subsequently, the need for security, then social needs. Later in the list is the need of self-esteem and the second is self-realization. A student follows the theory of Maslow know how this can be adjusted in the world of marketing. While trying to make a sale, applies not only to product sold the idea of the product and the image, but in the end, the result of the product is sold. Thus, one or more rules in the hierarchy are satisfied.
